NAV
Business Activity & Mission

The Group's Activity

The Generali Group is one of the most significant players in the global insurance and financial products market. The Group is leader in Italy and Assicurazioni Generali, founded in 1831 in Trieste, is the Group's Parent and principal operating Company.

Characterised from the very outset by a strong international outlook and now present in more than 60 Countries, Generali has consolidated its position among the world's leading insurance operators, with significant market shares in western Europe - its main area of activity - and particularly in Germany, France, Austria, Spain and Switzerland. It also has a strong market position in Israel and Argentina.

In recent years, the Group has made a significant return to 14 central-eastern European countries and has set up offices in the main markets of the Far East, among which India and China; in particular, in China it has become just after few years of operation the leader among the insurance companies with foreign equity interests.

In its core insurance business, the Generali Group is primarily focused on the life segment, where it is the European leader. Its product line consists mainly of savings and protection policies, which account for the majority of the portfolio, alongside unit-linked and supplementary pension policies.

In the non-life segment, the Group is primarily focused on the retail market, where it provides an extensive range of insurance products.

In addition, Generali is among the world's major players in the field of assistance, through the Europe Assistance Group, which provides worldwide services in the motor, travel, health, home and family lines of business.

The Group has since long widened its product offerings to include the entire range of financial and real estate services as well as asset management.

The Group's Mission

The Mission of the Generali Group is to:

  • consolidate Generali's leadership on its key markets
  • achieve a key position on markets with growth potential
  • establish itself as leader in profitability

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