Alternative Distribution Channel is the mechanism or method by which a business brings its products to market, or distributes its products to its target customers and generates sales via telesales, direct mail, infomercials, or web-based sales. For a business-to-business product, alternative distribution channels might include direct sales (company employed sales reps calling on end-user business customers), telesales (the same, but by telephone), or selling through distributors or manufacturers representatives.