The Group considers clients to be its most important asset. It is endorsement from this stakeholder that allows it to consolidate and increase its market standings over time. Therefore, maximizing customer satisfaction is one of the Group’s top priorities it pursues through increasingly high standards in the quality of services and products it provides.

The Group conducts several types of surveys to check the level of satisfaction in relation to Generali products and services and the perception of the brand, but also to get to know client/consumer expectations and the reasons behind their decisions.

All Group companies are committed in their own way to providing information and raising awareness among clients and public in general on the importance of risk prevention, working in some cases in tandem with institutions and non-profit organizations.

The number of the Group’s insurance clients is estimated to be 61 million in 2008, the clear majority of whom are European. The overall number of clients in the Sustainability Report area is estimated to be about 40 million: 38.4 million insurance clients and 1.5 million bank clients. In accordance with Group strategy and the sales structure in major Group countries, the Group’s insurance business is focused on the retail and small business segment. Only 3% of its clients are medium/large businesses.

Clients (SR area; 2008)

At the end of 2007, the Group portfolio counted 105 million policies, 86.1% of which were in Europe.