Over the past 175 years, the Generali Group has always promoted and established profitable and harmonious relations with local communities. Indeed, this has always been a top priority for Group companies.
Traditionally, the Group’s expansion and achievement have always been matched by the development of local economies in the countries where Generali is present and by the enhancement of competences at local level. Where its presence is already consolidated, the Generali Group has continued to be an important point of reference for local communities, especially with regard to public authorities and associations committed to alleviating the hardship and sufferings of those in need.

The Group has given priority to a number of areas of intervention - with particular emphasis on children and youth - which are:

• scientific research, especially medical research
• alleviating hardship and suffering
• high-profile cultural and artistic events
• educational projects and projects to raise social awareness
• initiatives associated with environmental protection
• sports events

In these areas of intervention, Group funds are awarded following an assessment of the social value of the initiative and the trustworthiness of the promoters. Checks are made at a later date to ensure that the funds actually reached the correct destination, in order to continue a long-term sponsorship with associations who have put the financial resources allocated to good use.

In 2008, the Generali Group allocated 38.1 million euro to community initiatives comparated to 26.6 million euro in 2007.

As was the case last year, the the LBG model created by the London Benchmarking Group Benchmarking Group (LBG) was applied to resources allocated to the community to measure and communicate programmes benefiting the community, a model currently used worldwide by hundreds of companies of all sizes in all sectors.