NAV
Allocation to The Community by Type

Application of the LBG model to Group’s community involvement in 2008 showed the following subdivision:

Allocation to the community by type (Consolidation area; 2007-2008)

Allocation to the Community by Type

 

  • In 2008, overall fund allocations to the community increased by 43.4%, primarily due to the numerous important initiatives of Banca del Gottardo and PPF insurance group companies, which joined the Generali Group in 2008. For two consecutive years, in 2006 and in 2007, Ceská Pojištovna was recognized as one of the top benefactors in the Czech Republic.
  • The overall share of donations and investments increased significantly (+ 90%). Investments rose in particular, as a result of numerous collaborations with organizations and associations passing from the “donation” category to the “investment” category. Driving this development, in addition to the entrance into the group of companies with a particular focus on the community, is an increase in the number of existing Group companies that are now developing stronger policies regarding social involvement.

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