The Generali Group aims at being a global operator, offering a comprehensive and flexible product range to satisfy the needs of all client segments, not only in terms of insurance coverage generally, but also of retirement savings and asset management.

By their very nature, insurance products have social value since they provide the answer to client needs, with particular attention to how needs evolve. Moreover, a service approach is becoming established as part and parcel of the insurance product which – particularly with regard to personal protection – increasingly matches compensation with some tangible services specifically designed to provide help in moments of difficulty.

The Group continually monitors demands for insurance protection and analyses the impact of new products on the market, using this information to improve and develop its product range and to supply highly-qualified, professional consultancy to find the best solutions tailored to individual client needs.

In this process of adapting Group products to market needs, those products created by Group companies to respond to consumers’ growing needs in terms of health and welfare play a crucial role. This is ascribable to major socio-economic changes underway in more developed countries - especially the ageing population - and the progressive reduction in government-provided services for citizens. In this context, Group companies play a significant social role and, though operating in line with business strategies, strive to engineer insurance products that may be integrated with public services whilst maintaining a high level of service overall.